Wednesday, November 15, 2017

How to be a Remarkable Marketer - Seth Godin

After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing - Turning strangers into friends and friends into customers. In 1998, he sold Yoyodyne to Yahoo! for about $30 million and became Yahoo's vice president of direct marketing.
As of April 27, 2014, Godin is the author of 17 books.
In June 2013, Godin raised more than $250,000 from readers with a Kickstarter campaign, which in turn secured him a book contract with his publisher.

Source :

Backstage interview with Seth Godin - New York Times Bestselling Author, Purple Cow, Linchpin, Tribes & More.


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