Ethics in Product Endorsements and Advertising

In an era when advertising drives the success of a product or service, it is very important to place strict codes of conduct for the ge...

Prevent Your Facebook Ad Account From Being Banned - And What To Do If Your FB Account Is Banned

Worried your Facebook advertising account might get banned? Heard the horror stories? Or worse, has your Facebook ads account been ban...

Facebook Advertising Test For Interests - What Works Better, 1 Big Ad Set Or Many Smaller Ad Sets?

I recently concluded a Facebook Advertising test to figure out what is the best approach for advertising on Facebook to interests. Thi...

Direct Response and Referral Marketing

Marketing products on the internet is tough. There isn’t a “personal feel” that you would get from an offline business . Learn ...

Marketing Strategies for Business Growth

In today's competitive business landscape, effective marketing strategies are essential for driving growth and staying ahead of the cur...

Google’s payments to partners are the highest in 8 years and Wall Street is not happy

Google's parent company Alphabet may have topped expectations when it reported Q2 earnings Monday, but that didn't keep the sto...

New! Facebook Insights To Go Tool - What it is & how to use this Facebook advertising insights tool

How to use the Facebook Insights To Go tool from the Facebook IQ system explained. Understand how to leverage this insights tool as a F...

Tissue-pack marketing - Gets the ad into consumers' hands

Tissue-pack marketing is a type of  unconventional way of  marketing that is more popular in Japan. Companies use small, portable tissue...

Subliminal Ads Capture Your Brain Fast

Science has proven, once again, that advertising is effective. Who knew? Researchers from upset-destined Duke University (fill ou...

Free apps make millions of dollars – here’s how they do it

Instagram, Clash of Clans, Tinder, and Snapchat are all free. In fact, 90-percent of apps are free because people expect them to be free...