Ethics in Product Endorsements and Advertising

In an era when advertising drives the success of a product or service, it is very important to place strict codes of conduct for the ge...

Prevent Your Facebook Ad Account From Being Banned - And What To Do If Your FB Account Is Banned

Worried your Facebook advertising account might get banned? Heard the horror stories? Or worse, has your Facebook ads account been ban...

Facebook Advertising Test For Interests - What Works Better, 1 Big Ad Set Or Many Smaller Ad Sets?

I recently concluded a Facebook Advertising test to figure out what is the best approach for advertising on Facebook to interests. Thi...

Direct Response and Referral Marketing

Marketing products on the internet is tough. There isn’t a “personal feel” that you would get from an offline business . Learn ...

Neuromarketing: Understanding Why We Buy and How Ads Connect with Our Brain

In today’s advertising world, where you see thousands of ads daily, it might seem impossible to stand out. But surprisingly, small details l...

Marketing Strategies for Business Growth

In today's competitive business landscape, effective marketing strategies are essential for driving growth and staying ahead of the cur...

Google’s payments to partners are the highest in 8 years and Wall Street is not happy

Google's parent company Alphabet may have topped expectations when it reported Q2 earnings Monday, but that didn't keep the sto...

New! Facebook Insights To Go Tool - What it is & how to use this Facebook advertising insights tool

How to use the Facebook Insights To Go tool from the Facebook IQ system explained. Understand how to leverage this insights tool as a F...