The Impact of Consumer Behavior on Corporate Sustainability Efforts

Consumers are rewriting the rule book for how businesses approach sustainability in 2025. Buying decisions, public activism, and even the p...

How colours catch consumers’ eyes

When Asian Paints forecast the colour of the year, it was a decision influenced by the pandemic. Inspired by aspects of design, interiors, t...

Why Sustainability in Business Is No Longer Optional in 2025

Sustainability in business has rapidly transformed from a nice-to-have initiative into a fundamental business imperative. Companies across ...

Neuromarketing: Understanding Why We Buy and How Ads Connect with Our Brain

In today’s advertising world, where you see thousands of ads daily, it might seem impossible to stand out. But surprisingly, small details l...