Tissue-pack marketing - Gets the ad into consumers' hands

Tissue-pack marketing is a type of  unconventional way of  marketing that is more popular in Japan. Companies use small, portable tissue...

What is Sales Promotion?

Sales promotion is a type of “Pull marketing” technique. If you have a product which is new in the market or which is not receiving a l...

3 Reasons Entrepreneurs Should Consider the Opportunities in Healthcare

There’s been a lot of uncertainty about the possibilities for startup entrepreneurs in the healthcare sector. Biotech is too slow and t...

Latest Technolgy Developments

  The rapid advancement of technology is revolutionizing the way businesses operate in the online sphere. From innovative marketing strateg...

How colours catch consumers’ eyes

When Asian Paints forecast the colour of the year, it was a decision influenced by the pandemic. Inspired by aspects of design, interiors, t...

10 Killer Digital Marketing Skills to Master

The new age of digital marketing has impacted most industries in a huge way. Mastering these 10 digital marketing skills can enable you t...

GST - The struggle to unravel the complexities of the revamped tax structure continues

 A week into the rollout of the Goods and Services Tax (GST), confusion, anomalies and violations continue to sweep through the econom...

How marketing will change

With many businesses feel pressured to achieve the goals they set for themselves at the beginning of the year. Next year’s resolutions ...

The Advantages of Doing an Online Business

In today’s digital era, more and more businesses are now operating online. These days, you can make a success of your business even if ...