Why Quality Matters in Business: Boost Customer Trust, Loyalty, and Profits

When people talk about business success, they often point to profits, efficiency, or new ideas. But none of those last without quality. For ...

Launching a Successful Kickstarter Campaign - What this inventor learned.

The Story of  John Rochecouste and his Successful Kickstarter Campaign Raising over half a billion dollars since its inception in 2009...

Why Design Is as Critical as Technology for Startup Success

In today’s technology world, design is no longer just about how products look. It is just as important as the technology behind them. Startu...

25 Ways to Market Your New Business on Little or No Money

From high-tech (online videos) to no-tech (flyers and cold-calling), leave no stone unturned in your search for customers. If you...

How to Measure the Effectiveness of Your Company's Vision

Once you have a vision statement in place, find out how to choose the right indicators that will determine if you're meeting those...

Management Quality: The Often Overlooked Key to Long-Term Investment Success

  When investors analyze a company, they often focus on financial metrics such as revenue, profit margins, and valuation ratios. However, o...

'Intel-Inside' - an image of power and efficiency

For a long time we have seen the ‘Intel inside’ campaign by the silicon chipmaker Intel and various brands of computers vied to show this br...