Friday, August 2, 2019

Building a startup growth machine

Ivan Maryasin is a growth hacker with 7 years’ experience of running all range of marketing & business development activities in SaaS, IoT, AI, hardware, and other startups in Silicon Valley and Europe. Currently, he is the Head of Growth of Penta a digital bank account for startups and SMEs in Germany.

Ivan shares with us how to build a startup growth machine from A to Z. He will take us through:

⌾ Understanding the market

- Defining who is your customer
- Building personas - checking the actual needs, urgency, and willingness to pay.
- Discovering the competition - who you compete in the persona's eyes. Define how you can be better.
⌾ Go to market

- Funnel concept - understanding your sales journey and defining the north star
- Understanding how to reach the customers - choosing and testing the initial channel stack
- Helping your traffic convert - refining your positioning, messaging, and more
⌾ Never settle

- Never lose touch with the market
- Experiments as a way to grow
- Benchmarking on a new level

At The Family, we believe that anyone can become a great entrepreneur. Find more info here:

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