Monday, March 19, 2018

The Influencer Playbook

A deep dive into the billion-dollar influencer marketing industry. (0:15) “Olympics Viewership Is Down, Even as NBC Pays More for the Rights to Air It,” recode, February 2018. (0:15) “Number of Viewers of the Winter Olympics in PyeongChang on NBC in the United States in 2018,” Statista, February 2018.

(0:23) “The State of Influencer Marketing,” Klear, January 2018. (0:32) @songofstyle, Instagram, March 2018. (0:36) L2 Intelligence Report: Influencers, September 2017. (0:43) “The Rise of Influencer Marketing [Infographic],” Social Media Today, August 2017.

(1:59) “BareMinerals Signs Deal With Influencer Ingrid Nilsen, Expands Range,” Women's Wear Daily, February 2017. (2:06) @ingridnilsen, Instagram, March 2018.

(2:25) “Influencer Marketing: Science, Strategy & Success,” Zine, January 2017. (2:43) Yahoo Finance.
Song: "Obedear" by Purity Ring Spotify Playlist


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