Tuesday, March 13, 2018

Audience vs. Traffic

If you're ad-supported but haven't built an audience, you're in deep trouble.

Sources: (0:05) Yahoo Finance. (0:10) “N.Y. Times Scales Back Free Articles to Get More Subscribers,” Bloomberg, December 2017.

(0:10) The New York Times. (0:14) Form 10-K, The New York Times, February 2018. (0:35) Edelman, 2018.

(0:40) “Trust In The News,” Kantar, October 2017. (1:00) Companies’ News Sites, March 2018. (1:10) “The Boston Globe Is Getting Smarter About Digital Subscriptions — And Tightening Up Its Paywall,” Nieman Lab, May 2017.

(1:13) “BuzzFeed Is Losing Website Traffic As Readers Head For More Traditional News Sites,” recode, November 2017. (1:27) “Rebels Remaking Video & Business,” Andrew A. Rosen, January 2018.

(1:54) “Forbes Will Pay All Of Its Contributors, But Purge The Worst,” The Wall Street Journal, February 2018.

Song: "No Roots" by Alice Merton Spotify Playlist


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Item Reviewed: Audience vs. Traffic Rating: 5 Reviewed By: BUXONE