Most of us have grown accustomed to the idea that our moods, and even our judgments, can be influenced by unrelated experiences of sight and sound - we feel happier on sunny days, more relaxed when listening to certain kinds of music, and more likely to lose our tempers when it's hot and humid. But very few of us have even considered the possibility that our tactile experience - the sensations associated with the things we touch, might have this same power.
New research by Joshua Ackerman, Christopher Nocera, and John Bargh shows that the weight, texture, and hardness of the things we touch are, in fact, unconsciously factored into our decisions about things that have nothing to do with what we are touching.
For instance, we associate smoothness and roughness with ease and difficulty, respectively, as in expressions like "smooth sailing," and "rough road ahead." In one study, people who completed a puzzle with pieces that had been covered in sandpaper later described an interaction between two other individuals as more difficult and awkward than those whose puzzles had been smooth. (Tip: Never try to buy a car or negotiate a raise while wearing a wool sweater. Consider satin underpants instead. Everything seems easy in satin underpants.)
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