How colours catch consumers’ eyes

When Asian Paints forecast the colour of the year, it was a decision influenced by the pandemic. Inspired by aspects of design, interiors, t...

Neuromarketing: Understanding Why We Buy and How Ads Connect with Our Brain

In today’s advertising world, where you see thousands of ads daily, it might seem impossible to stand out. But surprisingly, small details l...

How Magicians Control Your Mind

Over the past couple of years, neuroscientists and magicians have been getting together to create a science that might be called ...

Ways to Optimize Your Site for Accessibility

Ways to Optimize Your Site for Accessibility For those of you with a brick-and-mortar business location, you’re familiar with the concep...

The Danger of AI Is Weirder Than You Think

Artificial intelligence is often seen as a tool that will revolutionize industries, from healthcare to transportation. But sometimes, the re...