Monday, July 8, 2019

How to Win Over a Digital Marketing Job Interview

You got this opportunity for this amazing digital marketing job, but you're nervous, you're stressed out. What questions are they going to ask you? What should you prepare? What happens if something goes wrong and you don't have the right answer? Will you lose the job? Will you get it? Today I'm going to teach you how to ace that digital marketing job interview.

Tip number one, give past examples.
Look, if you're going for an interview at a digital marketing job and you can show that you've done amazing stuff in the past, you're going to be better off.
If you don't have examples of client stuff that you've done or stuff that you did for other jobs or other companies, well what you should consider doing in the short-run is creating your own website.
When you create your own website and you start doing experiments, at least you can show that.
That's better than nothing else out there.
See how they could improve. Go into the interview being like, "Hey, are you open to suggestions? "Well, based on what I can see, what you're doing, "what your competition's doing, I would do one, two, "and three that's different. "Have you tested these things out? "If so, what are the results?"
Another tip, when you're interviewing, look at the company you're applying to.
And if you're not sure to figure out what they're doing versus what their competitors are doing, check out tools like Ubersuggest.
Tell me how I can fix stuff. If you can't tell me how I can fix stuff, I don't care.
The other thing, I hate it when people interview with me and they use fancy words.
Don't try to use buzz words or fancy words to show that you're smart.
#1 What is your experience with digital marketing?
So let's go over some of the most common questions.
You need solid answers for this. And typically, you want to focus. Your qualifications shouldn't be you're a jack of all trades.
If you can't break down what you've done, whether it's for someone else or your own experience running your own website, you're going to have a tough time getting the job.
What are your qualifications? How do you learn digital marketing? The market's changing. People aren't really hiring jack of all trades.
And we tend to hire people who specialize versus generalists. Because the ones who specialize, yeah they may not be able to do everything, but the things they do do, they're going to do a much better job at it.
They're hiring people who specifically specialize in tactics like SEO, pay-per-click, Facebook Advertising.
Heck, we have people in my ad agency, Neil Patel Digital, that just specialize in Facebook Advertising.
So it's okay to specialize. Companies prefer that.
We have a whole different group of people that just specialize in Google AdWords.
Whatever it may be, if you can't answer that, then you're probably not going to do too well in an interview.
You also want to ask yourself, "Hey, what would you do differently in that company, in that marketing department?" Not just from tactical on the site, could be structurally.
How would you deploy them if you got this job?
And it can't just be some general answers like, "Oh yeah, I would test out SEO, I would test out content marketing."
It needs to be specific.
"Look, I noticed that your competitors blog on a lot of educational advice, and based on this data that I found from Ubersuggest, they're getting traffic and backlinks."
Do you see how I went really specific in that? That's what people want to see when you're being interviewed. You also are probably going to be asked, what digital marketing tools do you use?

How would you use them? You don't want to give generic answers like, "I use Google Analytics."
Everyone says they use Google Analytics.
You need to get very specific and actually show if you want to say, "I use Google Analytics," you'll be like, "Well I use Google Analytics and I know you guys do too but have you guys been checking out the cohort report? What a cohort report does is it shows you how many people are continually coming back to your site. If they continually come back, you'll build a stronger brand. If they don't, you won't build a strong brand."
Those are the types of questions people are going to ask, and when you have answers to them, that's how you ace your job.

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Neil Patel

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