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6 steps of marketing planning




These are the 6 steps often used in my webinars of strategic marketing planning. Every strategic marketing model has a place in one of these steps. Make sure you know where a model belongs to not make any mistakes.
Have a look at my webinars concerning these models:
Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig
Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y
Ansoff's growth matrix explained: https://youtu.be/htp5YTvIymQ
The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk
Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8
The BCG Model explained: https://youtu.be/tKO5TpR2UwE
7S model of McKinsey: https://youtu.be/yGceFEDmtIM
SWOT Analysis explained: https://youtu.be/bunYnEGaEvs
Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg
MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI


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