Thursday, October 12, 2017

6 steps of marketing planning

These are the 6 steps often used in my webinars of strategic marketing planning. Every strategic marketing model has a place in one of these steps. Make sure you know where a model belongs to not make any mistakes.
Have a look at my webinars concerning these models:
Michael Porter's Generic Strategies explained:
Treacy & Wiersema's Value strategies explained:
Ansoff's growth matrix explained:
The Value Chain of Porter explained:
Michael Porter's 5 Forces model explained:
The BCG Model explained:
7S model of McKinsey:
SWOT Analysis explained:
Abell's Business Definition explained:
MABA Portfolio analysis explained:

  • Blogger Comments
  • Facebook Comments

0 facebook:

Post a Comment

Item Reviewed: 6 steps of marketing planning Rating: 5 Reviewed By: BUXONE